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Product/Services Overview:

CITY IDENTITY PREDICTOR: City Identity Prediction & Universal Selling Power (USP) service as the part of SDP’s Management Consulting & Government Advisory service offering for Public, Private and Social sector clients.


Product/ Service Delivery Duration:

Min 2-3 months depending upon Size of offering required and Scope of Work.


Ideal Client Type:

Public, Private and Social sector clients: International Agencies, National Governments-Ministries; Local Governments-Municipalities, Development Authorities, Smart City-Xspaces SPVs/ offices, Private Companies.


What is in the package of Product/Services (Deliverables)?

  • City Identity Prediction Report
  • Support in identification of Universal Selling Power (USP)


Product Offering/SoW Overview:

  • üPlanning and Preparation (Defining Performance Metrics, Data Collection Strategy)

    üData Collection (Surveys and Questionnaires, Interviews and Focus Groups, Document and Records Review, Observations)

    üPerformance Analysis (Quantitative Analysis, Qualitative Analysis, Comparative Analysis)

    üReporting and Recommendations (Drafting the Performance Assessment Report (Executive Summary, Methodology, Findings, Discussion, Recommendations), Review and Feedback)

    üFinalization and Delivery (Final Report Issuance, Presentation and Discussion)

    üImplementation Support (Action Plan Development, Change Management, Training and Development)

    üMonitoring and Follow-Up (Continuous Monitoring, Periodic Reviews, Feedback Mechanisms).


Key Benefits:

  • To measure perception and reputation of cities, including tools that monitor perception in different markets and geographies, in order to identify points of strength and differentiation

  • To develop the communication strategies that can grow their visibility, providing guidance on how to develop and sustain stakeholder alliances through several cycles of initiative

  • To learn and apply the tools that can help them distil their unique DNA and shift from short-term branding exercises towards a balanced identity and compelling narrative.

  • To strengthen the economic value of the image of a city;

  • To improve the visual image of a city by reference to cultural and economic activities;

  • To develop creative ways by which the city image might be disseminated worldwide; to embrace the role of media in this process;

  • To discuss how sustainable urban character might be achieved;

  • To propose how to develop the visual impact of urban development projects;

  • To create the suitable image facilitates sustainable development.

  • To develop new ways of communicating city image to the rest of the region, or to the world as a whole, which is considered as media generated image.

  • To achieve competitive advantages regionally and internationally.

  • To strengthen the reputation of the city and its corporate identity that improves its economical importance.


Additional Free Offerings:



    • Lack of proper policies towards urban transformation.
    • Lack of Urban transformation and identity as a component of social sustainability
    • Place satisfaction in relation to changes
    • Place attachment in relation to changes
    • Social and place related significance of urban identity
    • Physical and social impacts of identity loss through transformation
    • Quality of life and affordability in relation to changes
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