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Product/Services Overview:

CITY IDENTITY PREDICTOR: City Identity Prediction & Universal Selling Power (USP) service as the part of SDP’s Management Consulting & Government Advisory service offering for Public, Private and Social sector clients.


Product/ Service Delivery Duration:

Min 2-3 months depending upon Size of offering required and Scope of Work.


Ideal Client Type:

Public, Private and Social sector clients: International Agencies, National Governments-Ministries; Local Governments-Municipalities, Development Authorities, Smart City SPVs/ offices, Private Companies.


What is in the package of Product/Services (Deliverables)?

  • City Identity Prediction Report
  • Support in identification of Universal Selling Power (USP)


Product Offering/SoW Overview:

  • Case Making: Access the need-Evaluate the current visibility of the city and the efficiency of existing promotional efforts to make the case for the global identity.

  • Case Making: Set Objectives- Set objectives and identify the target audiences.

  • Organize-Identify and organize in a partnership the regional actors with a stake in a more coherent and compelling global identity.

  • Diagnose-Review the distinguishing assets of the city and evaluate its internal and external reputations.

  • Develop the identity-Distill the city’s assets and values into a narrative that resonates across targeted audiences.

  • Plan-Structure the identity dissemination timeline and financial resources.

  • Promote-Activate and disseminate the identity through relays and programmatic activities.

  • Describing City Perception by Attributes-City Perception Database, From Scene Attributes to City Attributes, Spatial Analysis of City Attributes.

  • Recognizing City Identity of Images-Attribute-based city identity recognition, Data-driven visual similarity between cities.

  • Data-driven visual similarity between cities.

  • Outside-in analysis: Global Perception Benchmarks; several years of Media analysis in several countries and many languages; Sentiment analysis of cities on leading digital platforms; Reviews and surveys of the most influential platforms for businesses, investors, meetings economy and the visitor economy.

  • Connect Cities to the Right Case Studies and Leaders- Attract and leverage larger opportunities than marketing, sales, or advertising can target; Correct distortions and poor perceptions; Get other people to tell your story; Build the experience around the identity; Shift from a narrowly based or simplistic brand towards a balanced position in multiple segments; Create a continuous narrative of past, present and future.

  • Inform and Guide Locally-Led Identity Strategies-distil their city's unique DNA and story; identify and persuade the stakeholder alliance; build a unified narrative matrix; identify the potential catalysts.

Key Benefits:

  • To measure perception and reputation of cities, including tools that monitor perception in different markets and geographies, in order to identify points of strength and differentiation

  • To develop the communication strategies that can grow their visibility, providing guidance on how to develop and sustain stakeholder alliances through several cycles of initiative

  • To learn and apply the tools that can help them distil their unique DNA and shift from short-term branding exercises towards a balanced identity and compelling narrative.

  • To strengthen the economic value of the image of a city;

  • To improve the visual image of a city by reference to cultural and economic activities;

  • To develop creative ways by which the city image might be disseminated worldwide; to embrace the role of media in this process;

  • To discuss how sustainable urban character might be achieved;

  • To propose how to develop the visual impact of urban development projects;

  • To create the suitable image facilitates sustainable development.

  • To develop new ways of communicating city image to the rest of the region, or to the world as a whole, which is considered as media generated image.

  • To achieve competitive advantages regionally and internationally.

  • To strengthen the reputation of the city and its corporate identity that improves its economical importance.


Additional Free Offerings:



    • Lack of proper policies towards urban transformation.
    • Lack of Urban transformation and identity as a component of social sustainability
    • Place satisfaction in relation to changes
    • Place attachment in relation to changes
    • Social and place related significance of urban identity
    • Physical and social impacts of identity loss through transformation
    • Quality of life and affordability in relation to changes
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