CITY IDENTITY PREDICTOR: City Identity Prediction & Universal Selling Power (USP) service as the part of SDP’s Management Consulting & Government Advisory service offering for Public, Private and Social sector clients.
Product/ Service Delivery Duration:
Min 2-3 months depending upon Size of offering required and Scope of Work.
Ideal Client Type:
Public, Private and Social sector clients: International Agencies, National Governments-Ministries; Local Governments-Municipalities, Development Authorities, Smart City SPVs/ offices, Private Companies.
What is in the package of Product/Services (Deliverables)?
- City Identity Prediction Report
- Support in identification of Universal Selling Power (USP)
Product Offering/SoW Overview:
Case Making: Access the need-Evaluate the current visibility of the city and the efficiency of existing promotional efforts to make the case for the global identity.
Case Making: Set Objectives- Set objectives and identify the target audiences.
Organize-Identify and organize in a partnership the regional actors with a stake in a more coherent and compelling global identity.
Diagnose-Review the distinguishing assets of the city and evaluate its internal and external reputations.
Develop the identity-Distill the city’s assets and values into a narrative that resonates across targeted audiences.
Plan-Structure the identity dissemination timeline and financial resources.
Promote-Activate and disseminate the identity through relays and programmatic activities.
Describing City Perception by Attributes-City Perception Database, From Scene Attributes to City Attributes, Spatial Analysis of City Attributes.
Recognizing City Identity of Images-Attribute-based city identity recognition, Data-driven visual similarity between cities.
Data-driven visual similarity between cities.
Outside-in analysis: Global Perception Benchmarks; several years of Media analysis in several countries and many languages; Sentiment analysis of cities on leading digital platforms; Reviews and surveys of the most influential platforms for businesses, investors, meetings economy and the visitor economy.
Connect Cities to the Right Case Studies and Leaders- Attract and leverage larger opportunities than marketing, sales, or advertising can target; Correct distortions and poor perceptions; Get other people to tell your story; Build the experience around the identity; Shift from a narrowly based or simplistic brand towards a balanced position in multiple segments; Create a continuous narrative of past, present and future.
Inform and Guide Locally-Led Identity Strategies-distil their city's unique DNA and story; identify and persuade the stakeholder alliance; build a unified narrative matrix; identify the potential catalysts.
To measure perception and reputation of cities, including tools that monitor perception in different markets and geographies, in order to identify points of strength and differentiation
To develop the communication strategies that can grow their visibility, providing guidance on how to develop and sustain stakeholder alliances through several cycles of initiative
To learn and apply the tools that can help them distil their unique DNA and shift from short-term branding exercises towards a balanced identity and compelling narrative.
To strengthen the economic value of the image of a city;
To improve the visual image of a city by reference to cultural and economic activities;
To develop creative ways by which the city image might be disseminated worldwide; to embrace the role of media in this process;
To discuss how sustainable urban character might be achieved;
To propose how to develop the visual impact of urban development projects;
To create the suitable image facilitates sustainable development.
To develop new ways of communicating city image to the rest of the region, or to the world as a whole, which is considered as media generated image.
To achieve competitive advantages regionally and internationally.
To strengthen the reputation of the city and its corporate identity that improves its economical importance.
Additional Free Offerings:
CITY IDENTITY PREDICTOR
- Lack of proper policies towards urban transformation.
- Lack of Urban transformation and identity as a component of social sustainability
- Place satisfaction in relation to changes
- Place attachment in relation to changes
- Social and place related significance of urban identity
- Physical and social impacts of identity loss through transformation
- Quality of life and affordability in relation to changes